I became one of the leading experts in online marketing of Real Estate by providing marketing to established agents who had failed to secure an offer for a property that had been on the market for some time. This was the result of using outdated marketing methods.
So over the years I have compiled good data on how to market a property. Technology is the number one resource buyers use when searching for a property. But understanding how to use it is not as easy.
Seller-Clients get the benefit of that experience. First the property must be accessed to determine what technology is best suited to reach potential buyers. Of course it all starts with a professional photo-shoot of the property, from their we determine what we should include to present it to the market. Just some of those options are Video, Ad Copy and Lifestyle Editorial Pieces. Than we share these where appropriate using tools such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, Direct Email Invitation to Open Houses, and others.
Buyer-Clients receive the same benefit with a focused program to use all available resources to get them new listings faster so we can get them into properties quicker. I am commit not only finding the right property but to help them compare prior area sales and then negotiate in their best interest. Having personal relocation experience allows me to understand the stress of moving to a new location creates. So I know the necessity of solid research on pricing, choices, community services, and overall market conditions to help those who relocate have a better transition. For that reason I only work with buyers when I can have a buyers agency contract in place so I can give them the same care and personal respresentation.
I do not double pop. That means writing an offer for a buyer when I have listed the property. Why? Because I contracted to represent the seller's best interest. Though I might benefit from such a situation I believe that is a conflict of interest. Not every agent feels that way about this. I only work with buyers and sellers jointly when it has been asked of me by both parties and I am allowed to remain neutral in the transaction.